Making the Most of Branded Packaging Tape.

12/1/23
Whether you are packaging up, wrapping up, or simply needing something to adhere to, tape with an adhesive backing is a staple item in all homes and businesses. There is a variety of different types of tape with sticky backing – and just as there are many types of tape for multiple uses – the great news is that you can have pretty much any tape custom-printed to your own design.

Here’s our list of 10 ways of creating your own custom printed tape that can really stretch out its usage, beyond its sticky surface function.

1. Branding – it’s so simple to be able to print your logo and brand onto most types of tape – Packaging tape, machine tape, gummed paper tape, masking tape, and labels – the list goes on. 

 

As an example, many companies use their custom-branded tape to seal all of their cartons – it’s the first thing your customers will see when they receive your delivery.

2. Handling – Got a delicate item that needs a delicate touch? Have your “Handle with Care" messaging printed in your brand colors and include your logo for extra consistency. Perhaps you are shipping glassware from your factory to a retail outlet – custom messaging on the Fragile tape will ensure the end user knows exactly what’s in the box and to take care – without opening it.



3. Delivering – include cautionary messages for hazardous chemicals, or food and drink to warn if contents are hot or cold. It goes without saying – we are always grateful for a little warning!

4. Identifying Custom packaging tape is a great way to provide identification of the contents in cartons, boxes, and other containers, large and small. As before, your customer may have many deliveries from many places all stored in the same place – easy, branded identification (including barcodes) makes their life simpler and adds value to you.



5. Promoting Include your logo or highlight other products and offers on your printed packaging tape and labels to show your customers what else is on offer. Why not include a special promo code on your labels for a discount or offer – and the results – and ROI can be easily tracked?

6. Storing Make it easy for your customers to know what temperature your products need to be stored at to keep them at their best. This is great for stock management with refrigerated goods.


7. Securing  Use as a printed barrier tape for construction sites, hazards, and security with your own unique branding and messaging. Make your security seal tape recognizable and add your website so you can be contacted.



8. Personalising – create perforated labels to use across e-commerce touchpoints – from using to seal wrapping paper and bubble wraps to the outside of cardboard cartons and mailing bags, for the full branded unboxing experience that your customers will love.

9. Protecting –  Protection tape for removals, furniture storage, and building can ensure your logo and brand are clearly identifiable, as well as protecting items. Moving can be stressful and things can get lost – make it easy for your house-moving clients to find your details quickly.

10. Recycling  Custom branded water-activated gummed paper tape can be used for carton sealing and easily recycled with cardboard, without the need to remove it prior to disposal. Many businesses simply don’t have time to painstakingly remove tape from a box before they send it to the recycling bin. 



The limit is only your imagination! At Omni Group, we can create your very own branded packaging tape, based on your logo, design, and artwork. We can also provide full-service artwork assistance and advice to help you make the most of your custom printed packing tape.

Get in touch with one of our packaging specialists today to get a quote and request your free sample.

Making the Most of Branded Packaging Tape.

12/1/23
Whether you are packaging up, wrapping up, or simply needing something to adhere to, tape with an adhesive backing is a staple item in all homes and businesses. There is a variety of different types of tape with sticky backing – and just as there are many types of tape for multiple uses – the great news is that you can have pretty much any tape custom-printed to your own design.

Here’s our list of 10 ways of creating your own custom printed tape that can really stretch out its usage, beyond its sticky surface function.

1. Branding – it’s so simple to be able to print your logo and brand onto most types of tape – Packaging tape, machine tape, gummed paper tape, masking tape, and labels – the list goes on. 

 

As an example, many companies use their custom-branded tape to seal all of their cartons – it’s the first thing your customers will see when they receive your delivery.

2. Handling – Got a delicate item that needs a delicate touch? Have your “Handle with Care" messaging printed in your brand colors and include your logo for extra consistency. Perhaps you are shipping glassware from your factory to a retail outlet – custom messaging on the Fragile tape will ensure the end user knows exactly what’s in the box and to take care – without opening it.



3. Delivering – include cautionary messages for hazardous chemicals, or food and drink to warn if contents are hot or cold. It goes without saying – we are always grateful for a little warning!

4. Identifying Custom packaging tape is a great way to provide identification of the contents in cartons, boxes, and other containers, large and small. As before, your customer may have many deliveries from many places all stored in the same place – easy, branded identification (including barcodes) makes their life simpler and adds value to you.



5. Promoting Include your logo or highlight other products and offers on your printed packaging tape and labels to show your customers what else is on offer. Why not include a special promo code on your labels for a discount or offer – and the results – and ROI can be easily tracked?

6. Storing Make it easy for your customers to know what temperature your products need to be stored at to keep them at their best. This is great for stock management with refrigerated goods.


7. Securing  Use as a printed barrier tape for construction sites, hazards, and security with your own unique branding and messaging. Make your security seal tape recognizable and add your website so you can be contacted.



8. Personalising – create perforated labels to use across e-commerce touchpoints – from using to seal wrapping paper and bubble wraps to the outside of cardboard cartons and mailing bags, for the full branded unboxing experience that your customers will love.

9. Protecting –  Protection tape for removals, furniture storage, and building can ensure your logo and brand are clearly identifiable, as well as protecting items. Moving can be stressful and things can get lost – make it easy for your house-moving clients to find your details quickly.

10. Recycling  Custom branded water-activated gummed paper tape can be used for carton sealing and easily recycled with cardboard, without the need to remove it prior to disposal. Many businesses simply don’t have time to painstakingly remove tape from a box before they send it to the recycling bin. 



The limit is only your imagination! At Omni Group, we can create your very own branded packaging tape, based on your logo, design, and artwork. We can also provide full-service artwork assistance and advice to help you make the most of your custom printed packing tape.

Get in touch with one of our packaging specialists today to get a quote and request your free sample.